Synthesia specializes in one thing Chromatic already covers: an AI avatar that speaks on camera. The real question is not whether that is possible, it is whether you want a tool built around only that, or a canvas where an avatar is one Skill among many.
Synthesia is built around a script-to-avatar workflow, an AI avatar reads your script and speaks it back, with lip sync available across 160+ languages.
Chromatic can do everything Synthesia does, an avatar speaking on camera, in any language, and then some. Light works the board as your director: describe what you want, an avatar, a product film, a full campaign, and Light picks the right Model while holding your brand language and design language in context, so the script, the still, and the video move together. Any workflow worth keeping turns into a Skill, run again with one slash command.
Chromatic vs Synthesia at a glance
| Chromatic | Synthesia | |
|---|---|---|
| Built for | Campaign production, any format, avatars included | Avatar-led training and comms video |
| Multi-model image and video | ✓ | ✕, avatar speaking video only |
| Infinite canvas | ✓ | ✕ |
| Shareable canvas (email a board, collect comments) | ✓ | ✕ |
| Reusable workflows saved as Skills | ✓ | ✕ |
| Assistant on the work | Light | AI Video Assistant (doc or link to video) |
| Avatar speaking in another language | Create character Skill, any Model | ✓, lip sync across 160+ languages |
| Avatars gated by plan | Not applicable | 9 free, 125+ on Starter, 240+ on Enterprise |
| Typical generation time | About 3 to 4 minutes, no peak-hour lane | About 10 minutes per video |
| Pricing | Free at $0 (100 credits, no card needed), then transparent pricing with extra credits on demand. See pricing | Free $0; Starter $29/mo; Creator $89/mo; Enterprise custom |
Choose Chromatic if
Pick Chromatic when the job is bigger than a talking head. One board holds the explorations, stills, and clips together, next to an assistant that already knows your brand's voice and look, so the next script and the next image keep following that direction without a re-brief. Once a run works, save it as a Skill (/product-video, /storyboard, /create-character) and the next job repeats itself automatically. The canvas is shareable by email too, so a colleague can drop comments right on the work. Fast video generation with no peak-hour wait, every Model open on every plan, and pricing that stays transparent round out the case.
Choose Synthesia if
You want just an AI avatar speaking video in a different language, something that already lives inside Chromatic as one Skill among many.
How Chromatic works
Open the canvas and brief Light the way you would brief a teammate at the next desk, a product film, a storyboard, a character sheet, whatever the outcome you want. Light routes the job to the right Models and holds brand language and design language in context, so the copy and the pixels stay one piece of work instead of two.
When a run is worth repeating, turn it into a Skill. Type the slash next time and you get the same shots, the same rules, and the same shape of output, whether it is one of ours or one you built yourself. Here is that in practice: the product video Skill running on a real brief.
Pricing stays transparent. You see the cost of each generation upfront, and extra credits are available whenever you need them.
FAQ
What is the difference between Chromatic and Synthesia?
Synthesia turns a script into an avatar speaking on camera, in one of 160+ languages. Chromatic covers that same job as a Skill, then goes further, an AI canvas with Light on it, built for full campaigns rather than one recurring avatar.
Does Chromatic have as many Models as Synthesia?
Chromatic opens its full Model library (Seedance, Veo, Kling, Wan, MiniMax, Nano Banana, and more) on every plan from day one. Synthesia's library is avatars and voices, and the avatar count scales with plan, from 9 on the free tier to 240+ on Enterprise.
How fast is video and image generation on each?
On Chromatic, a video generation typically takes about three to four minutes, and there is no peak-hour lane. A Synthesia video takes about 10 minutes.
Where do I start on Chromatic?
Chromatic gives everyone 100 free credits to try it out, starting day one. Head to chromaticlabs.co and log in to start creating, no card required. From there, explore the different Skills, compare the Models, and check out pricing.
