Scratch Adventure's NSFW Multi-Account Strategy - $40K MRR via TikTok and Instagram

Overview of Scratch Adventure's Success

• Scratch Adventure is an ai nsfw erotic game app for couples.
• Achieved 70,000 monthly downloads.
• Generates $40,000 in monthly recurring revenue (MRR).
• Ranks #25 in the Entertainment category worldwide.

Key Performance Metrics

• Over 450 million views across TikTok and Instagram Reels.
• Main TikTok account tt@scratch_adventureee gained 81 million views from 717 videos.
• Instagram account tt@scratch_adventure - 250 million total views.

Growth and Marketing Tactics

• Created approximately 125 branded TikTok accounts; 55 actively posted content.
• Only 6 accounts gained significant traction, indicating a focus on experimentation.
• Top-performing TikTok accounts include:
  • @scratch_adventure_fm: 29 million views.
  • @scratchadventuremexico: 17 million views.
  • @scratch_adventure_uukk: 5 million views.
• Content strategy involved:
  • Short, suggestive scenes like 360 sex positions , to pique curiosity.
  • Showcasing the app's scratch-off feature without revealing explicit erotic content.

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• Maintained high posting frequency on Instagram, with 3 to 6 Reels per day.

Performance and Social Proof

• Consistent ranking in the top 25 of the Entertainment category worldwide.
• Significant viewership across multiple social media platforms.

Lessons and Takeaways

• Experimentation with multiple accounts can identify the most effective channels.
• Consistent content creation and posting schedules enhance audience engagement.

In summary, Scratch Adventure's strategic use of multi-account testing and tailored content across TikTok and Instagram has been instrumental in achieving substantial growth and revenue.

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