A strategy breakdown of Scratch Adventure's public social growth. Scratch Adventure is not a Chromatic customer; this post covers their distribution strategy, not their content.
Overview of Scratch Adventure's Success
- Scratch Adventure is an adult game app for couples.
- Achieved 70,000 monthly downloads.
- Generates $40,000 in monthly recurring revenue (MRR).
- Ranks #25 in the Entertainment category worldwide.
Key Performance Metrics
- Over 450 million views across TikTok and Instagram Reels.
- Main TikTok account tt**@scratch_adventureee** gained 81 million views from 717 videos.
- Instagram account tt**@scratch_adventure** - 250 million total views.
Growth and Marketing Tactics
- Created approximately 125 branded TikTok accounts; 55 actively posted content.
- Only 6 accounts gained significant traction, indicating a focus on experimentation.
- Top-performing TikTok accounts include:
- @scratch_adventure_fm: 29 million views.
- @scratchadventuremexico: 17 million views.
- @scratch_adventure_uukk: 5 million views.
- Content strategy involved:
- Short, curiosity-driven teaser scenes.
- Showcasing the app's scratch-off feature without revealing what's underneath.
- Maintained high posting frequency on Instagram, with 3 to 6 Reels per day.
Performance and Social Proof
- Consistent ranking in the top 25 of the Entertainment category worldwide.
- Significant viewership across multiple social media platforms.
Lessons and Takeaways
- Experimentation with multiple accounts can identify the most effective channels.
- Consistent content creation and posting schedules enhance audience engagement.
In summary, Scratch Adventure's strategic use of multi-account testing and tailored content across TikTok and Instagram has been instrumental in achieving substantial growth and revenue.
How to Run This Playbook in Chromatic
The lesson here applies to any brand: open many small tests, find the few angles that work, and feed them with a steady stream of fresh creative. The hard part is producing enough variations to test.
- Brief your angles on the canvas. Write out 5–10 distinct hooks or concepts for your product.
- Produce variations with a Skill. Run the UGC talking videos Skill to turn each hook into a talking-head clip. Light writes the prompts and runs the model.
- Spread them across accounts and track results. Like Scratch Adventure, expect only a handful of accounts and angles to break out.
- Save the winners as Skills. Rerun the formats that work to keep up a daily posting cadence on the accounts that are growing.
Chromatic is an AI production workspace. Tell Light what you're making, run it with a Skill, and reuse what works. Start free
