Discoverly AI Viral TikTok Format Achieves 60M Views

Overview of Discoverly's TikTok Success

Discoverly is a mobile app that identifies trending sounds on TikTok. They achieved an impressive 60 million views with a straightforward video format that anyone can replicate.

Key Performance Metrics

The numbers speak for themselves:

• Produced 634 TikTok videos
• Median view count per video: 27,000
• 22 videos surpassed 1 million views each
• 7% of videos outperformed the median by 7.5 times

Growth and Marketing Tactics

Their viral success came from a simple but effective approach:

• Each video is a 7-second, single-shot clip
• Format:
  • UGC Creator points to the top, displaying "Trending Sound" and the sound's name (Replicate this format with Chromatic Labs)
  • Smooth hand gesture reveals the sound's performance stats in small font
• CTA urging viewers to visit the profile and click the link
• AI Generated large library of TikToks, embedding viral UGC hooks before posting

Performance and Social Proof

The results demonstrate the power of their approach:

• Consistent median view count of 27,000 per video
• High engagement with multiple videos reaching over 1 million views

Lessons and Takeaways

Key insights from Discoverly's success:

• A simple, repeatable format can drive significant engagement
• Pre-recording content allows for consistent posting schedules
• Clear calls-to-action effectively direct viewers to desired actions

Conclusion

In summary, Discoverly AI's strategic use of a simple, consistent video format on TikTok has led to substantial growth and engagement for their app. Their success demonstrates that with the right format and consistent execution, remarkable results are achievable.

If you're looking for viral growth like Discoverly AI - Chromatic Labs can help you achieve it. Our AI-powered UGC creation tools make it easy to replicate successful formats and scale your content production efficiently.