Crumbl Cookies TikToks gets 1,500% Follower Growth

A strategy breakdown of Crumbl's public TikTok growth. Crumbl is not a Chromatic customer; this is what we learned from their playbook.

Crumbl's Rapid Rise on TikTok

• Crumbl Cookies, a fast-growing U.S. cookie company, sells over 1 million cookies daily.
• The brand's TikTok account has amassed over 6 million followers.

Key Metrics Highlighting Success

• A TikTok campaign reached 22 million users.
• Follower count increased by 1,500% during a two-month campaign.
• The hashtag #CrumblReview has over 231 million views.

Innovative Marketing Tactics

• Introduced a weekly rotating menu, announcing new flavours every Sunday.
• Videos showcasing new flavors to generate engagement.
• UGC videos by encouraging customers to review weekly flavours.

Performance and Social Proof

• Over 1.5 billion views on TikTok.
• Broke initial goal of 1 million followers, reaching over 3 million.
• Became fastest-growing cookie company in the U.S.

Lessons and Takeaways

• Engaging with trending platforms like TikTok can significantly boost brand visibility.
• Encouraging UGC fosters community and organic growth.
• Regularly introducing new products maintains customer interest and engagement.

How to Run This Playbook in Chromatic

Crumbl's engine is a repeatable format: a new product every week and a review-style video for each one. That's exactly what a Skill is for.

1. Put the week's products on the canvas. Upload product shots of each new flavour or SKU, plus the review lines you want said.
2. Run the UGC talking character Skill. The UGC talking character Skill turns product images and a script into a talking review video that keeps the product in frame. Light writes the prompts and runs the model.
3. Test hooks, not just products. Ask Light for several openings per video and see which first three seconds hold attention.
4. Save your review format as a Skill. Next week, rerun it with the new products instead of starting from scratch.

Crumbl Cookies' strategic use of TikTok has propelled its rapid growth and solidified its position in the market.

Chromatic is an AI production workspace. Tell Light what you're making, run it with a Skill, and reuse what works. Start free