Crumbl Cookies TikToks gets 1,500% Follower Growth

Crumbl's Rapid Rise on TikTok

• Crumbl Cookies, a fast-growing U.S. cookie company, sells over 1 million cookies daily.
• The brand's TikTok account has amassed over 6 million followers.

Key Metrics Highlighting Success

• A TikTok campaign reached 22 million users.
• Follower count increased by 1,500% during a two-month campaign.
• The hashtag #CrumblReview has over 231 million views.

Innovative Marketing Tactics

• Introduced a weekly rotating menu, announcing new flavours every Sunday.
• Videos showcasing new flavors to generate engagement.
• UGC videos by encouraging customers to review weekly flavours.

Generate UGC videos ~1$ per video with Chromatic Labs, instead of giving 1000$ to Influencers.

Performance and Social Proof

• Over 1.5 billion views on TikTok.
• Broke initial goal of 1 million followers, reaching over 3 million.
• Became fastest-growing cookie company in the U.S.

Lessons and Takeaways

• Engaging with trending platforms like TikTok can significantly boost brand visibility.
• Encouraging UGC fosters community and organic growth.
• Regularly introducing new products maintains customer interest and engagement.

Chromatic Labs can generate 100s of Tiktoks like this under 5 mins.

Crumbl Cookies' strategic use of TikTok has propelled its rapid growth and solidified its position in the market.