Lumosity

Lumosity is a gaming app. The ads run on Meta and are aimed at people over 40, who skip a spot the moment it looks generated.

The films are UGC. A person at home, talking to the camera, the way a recommendation already sits in the feed. Train of Thought, Challenge your brain, a ten-minute workout. About ten of these campaigns go out each month. The cost to acquire a customer came down, and the picture is cut so it does not read as AI.