A new, evolving medium
You know the feeling from your favourite movies, and maybe an ad1 or two that actually got to you. They move us, take us to places we haven't imagined, and make us feel things we didn't know existed. And behind every one is the same thing: an idea, a plan, and the care to hold it all together.
AI isn't a replacement for this. It's a new medium altogether, one that accelerates and democratises how ideas get made. Makers will still shape the ideas and own the narrative, but the tools to bring them to life are evolving. Instead of a camera, you prompt AI models.
That's what we're building: a platform with an intelligence layer2, where you converse with the latest AI models and shape your ideas into visuals.
A place for creators, performance marketers, and filmmakers to explore, express, and build.
The Platform
As engineers ourselves, we deeply respect all the AI labs building different video and image models. Different models carry different personalities, and that becomes clearer the moment you look at their outputs.
Midjourney3 creates starkly different realities, while GPT image models4 lean toward realism. Some video models like Seedance5 are great at cinematic clips, while others like Gemini Omni6 let you edit your generations by talking to them.
And it remembers. The platform carries a memory layer7 that learns as you work, so your preferences, brand, and style carry from one project to the next.
At Chromatic, we're obsessed with these models. We study each one deeply and bring them all into one place, so you can reach for the right model without leaving your flow.
Who We Are
We're a user-funded, lean team8.
While building this platform, we've worked with agencies and brands, spending thousands of hours using AI to create content. And the work has been real: videos made with Chromatic have aired as TV commercials, run across social, and even played as ads in IMAX theatres.
That work also showed us where content-making breaks down today: the friction of managing prompts, wrangling models, and holding a whole project's context together. Chromatic is our bet to fix that, and help everyone create effortlessly.