Case study
New designs, every week,
50 to 200 SKUs
The shoot, the catalogue, and the Meta ads, on one canvas.
Aramya is an Indian kurta brand that stays in the market by launching new designs every week, from 50 to 200 SKUs. The shoot, the packaging, and then the ads are the bottleneck.
- Brand
- Aramya
- Work
- Catalogues and Meta ads
- Pace
- 50 to 200 SKUs a week
- Sets
- 1pc, 2pc, 3pc
The complex case of Indian ethnic
A kurta is one of the hardest garments to keep consistent. There is the dupatta, then the set: one piece, two piece, or three. Each piece needs its own poses.
A basic image swap does not hold, especially on conversion ads. If the print drifts, or the model's face changes, the budget burns and buyers drop before they purchase.
Creative specific workflows
Chromatic's team added workflows for the 1pc, 2pc, and 3pc sets. Building a catalogue in ChatGPT took 40 to 60 minutes: pasting models, swapping poses, and running it again.
The same catalogue on Chromatic takes under 5 minutes.
The red kurta, as a catalogue: front, the embroidery, and the poses a buyer checks. One set, and the motif stays put. Move across a frame to look closer.
Prism
A canvas to manage it
in one place
The frames, the SKU, and the feedback, on the same board.
The skill for the whole team
Kurta Fashion Shoot
Reads the garment, then writes a prompt the team can run.
*Reads the color, the print, and the set, then writes a prompt any teammate can run for the next frame.
This saves more than 80 hours of the team's time coordinating the shoots. Creating, feedback, and editing all happen on Chromatic.
Team Aramya