Lovart and Chromatic both plug into a broad set of leading Models, so access is rarely the deciding factor between them. The workspace wrapped around those Models is where they actually diverge.
Lovart calls itself an AI Design Agent. Image, video, and audio share one ChatCanvas. The Design Agent plans the job and picks the Models. Touch Edit lets you change one object without regenerating the whole frame.
Chromatic works from an AI canvas, with Light sitting on the board as both assistant and director. You say what you want, Light selects the right Model, and it carries your brand language and design language forward so the script, the still, and the video read as one piece of work. Once a workflow proves itself, you turn it into a Skill and fire it off again with a single slash command.
Chromatic vs Lovart at a glance
| Chromatic | Lovart | |
|---|---|---|
| Multi-model image and video | ✓ | ✓ |
| Infinite canvas | ✓ | ✓ (ChatCanvas) |
| Shareable canvas (email a board, collect comments) | ✓ | Share a session link for comments |
| Reusable workflows saved as Skills | Skills you run with a slash | Skills (Skill Book) |
| Assistant on the work | Light | Design Agent |
| Brand and design language on script, image, and video | ✓ | ✕ |
| Character reuse across scenes | Create character Skill | ✕ |
| Story / multi-scene video | Storyboard Skill, UGC video Skill, product video Skill | Possible through custom models |
| Lip sync and motion sync | ✓, dedicated tools | Possible through custom models |
| Models gated by plan | All Models, every plan, from day one | Faster queues and some Model rates unlock on higher plans |
| Typical generation time | About 3 to 4 minutes, no peak-hour lane | Fast credits vs a slower relax queue, peak hours can cost more |
| Pricing | Transparent pricing, extra credits available on demand. See pricing | Credit-based, unused credits do not roll over, rates can change by time of day |
Choose Chromatic if
Go with Chromatic when you want one canvas that holds your explorations, stills, and clips together, with an assistant that already gets your brand's tone and look. Light keeps generating the next script and picture along that same line, so the brief does not need repeating. When something works, turn it into a Skill (/product-video, /storyboard, /create-character) and it runs the same way the next time, no extra setup. The canvas can be emailed to a colleague too, who can drop comments and feedback right onto it. You also get fast video generation with no peak-hour wait, every Model available on every plan, and pricing that stays transparent, with extra credits on demand.
Choose Lovart if
You want access to a wide range of AI Models, guided by an AI design agent.
How Chromatic works
You open the canvas and brief Light the same way you would brief a person sitting next to you. A product film, a storyboard, a character sheet, whatever you want out of it. Light routes the request to the right Models while keeping brand language and design language front of mind, so the copy and the visuals never split into two different campaigns.
Any run worth repeating gets saved as a Skill. Type the slash again later and you land on the same shots, the same rules, the same shape of output, ours or one you built. Here is what that looks like in practice: the product video Skill run against a real brief.
Pricing does not hide anything. You see what each generation costs before you run it, and extra credits are available whenever you need them.
FAQ
What is the difference between Lovart and Chromatic?
Lovart has a Design Agent that sits above the Models. Chromatic gives you an AI canvas with Light on it, and Skills you save once and reuse later.
Does Chromatic have as many Models as Lovart?
Chromatic opens the full Model catalog to every plan from day one. Nothing is locked behind a higher tier. Lovart also carries a large catalog, though faster queues, and some Model rates, still sit on higher plans.
How fast is video and image generation on each?
Chromatic generations usually land in three to four minutes, and there is no peak-hour lane. Lovart splits fast credits from a slower relax queue, and some Models cost more at peak hours.
Where do I start on Chromatic?
Chromatic hands everyone 100 free credits from day one. Just visit chromaticlabs.co and log in to get started, no card required. After that, look through the Skills, compare the Models, and check pricing.
